Liquidspace Entertainment to organize Storm Festival
by EVENTFAQS Bureau | Marketing | January 4, 2013 | News
The second edition of the Storm festival, a camp out music festival that aims to bring people close to music and nature, is all set to take place on Feb. 1 and 2. The festival, which is being organized by Liquidspace Entertainment Pvt. Ltd. and promotes eco-friendliness, will take place in 22 acres of nature abound area in Napoklu, Coorg, located in Karnataka. It will feature more than 45 artists across four different stages and will include music from international DJs, singer-songwriters, electronic artists and other bands. Two powerhouses of the Indian music industry will be coming together for a unique collaboration especially for this. Bollywood musial stalwart Shankar Mahadevan will be collaborating with the revered Indian band - Indian Ocean to mark the grand finale of Storm Festival 2013.
The setup will include a main stage, an EDM stage, a camp side stage and a singer-songwriter stage. Apart from music, it will also include activities like zorbing, workshops on farming, yoga, etc. Another interesting activity will be the campsite jams, which will be an interactive experience that will see artistes and festival goers come together after the musical performances of the day are done. In terms of stalls, the Storm festival will see a stall offering authentic Coorg cuisine, stalls retailing recycled, ethnic, traditional and unique products, as well as a specialised stall that will offer spices and coffee from the region.
Commenting on the property, Lavin Uthappa, Festival Director and MD, Liquidspace Entertainment said: "Storm celebrates music across genres and a collaboration between two stalwarts strengthens our resolve to celebrate what we believe in, Nothing binds people together like good music and I'm positive that the Storm festival and this special act will bind our audience to us even more, just the way I have bonded over time with these fantastic musicians like Shankar and members of Indian Ocean among others. Change is what the audience always craves for. What better way to bring about that change than these two fantastic acts coming together for the first time ever especially for our festival. I am sure that this collaboration will be a feast for the audiences at storm festival in Coorg this February."
The property, which was originally a concept about united DJs, was initiated with a vision to promote oneness with the environment and oneness amongst lovers of all genres of music. It was also conceived to initiate responsible tourism through music by driving social awareness messages on initiatives to ban the usage of plastics and drugs. It is being promoted by print, radio, television, digital platforms, a specialised media communications plan on a pan-India level, separate BTL activities and word of mouth.
Commenting on the challenges associated with executing the festival, Uthappa said: "As someone who has been in the event industry for almost two decades, logistics is the first thing that you learn. It is part and parcel of organising an event of this magnitude, hence these factors will be addressed in the most appropriate manner."
The setup will include a main stage, an EDM stage, a camp side stage and a singer-songwriter stage.