The brief given to Shobiz was to set up and decorate the venue based on a theme that was sensuous and bold. The guests received an opportunity to get themselves photographed on a couch with KamaSutra branding. Following the welcome appetizers and refreshments, television personality and emcee for the event Cyrus Broacha made a welcome speech about the brand and interacted with the audience. The event also witnessed an AV of the first KamaSutra advertisement.
Attendees at the event included celebrities such as former actress Pooja Bedi and model Marc Robinson, the media, and some guests of Gautam Singhania, Chairman and Managing Director of Raymond Ltd.
Ranju Kumar Mohan, Director and Business Head, JK Ansell Ltd. said: "Today, it is not just condoms but other personal care products like deodorants that have also embarked on sensual campaigns. To have identified such potential twenty years ago goes to state the vision of this iconic brand. That our pioneering effort has been rewarded with consumer acceptance drives us to innovate in our products and create campaigns for KamaSutra which connects with consumers, whether it is through the use of our website kamalounge.in and other social media engagements, or the use of print or activations."