The Japan Next campaign is designed to express Japan's gratitude to the world for its support after the Great East Japan Earthquake of March 11, 2011 and to showcase Japan's recovery through the introduction of Japan's proud culture and technology. A variety of events and festivals will be conducted under the Japan Next campaign all over the world from December 2011 to March 2012.
In commemoration of the 60th anniversary of Japan-India diplomatic relations, the Japanese government will exhibit the latest Japanese products that are well-regarded in the Indian market. These include automobiles, consumer electronics and AV devices, in addition to displays showing the history of friendly relations between the two countries in various areas including politics, economics and culture. The exhibit will also have display panels that introduce Japan's efforts to move forward with rebuilding, in addition to the attractiveness of Japanese foods, products and culture, among other items.