Commenting on the launch, Mohomed Morani, Director, Cineyug said: "This launch was targeted towards the press and we engaged around 120 people. Cineyug handles many events for Sachin Joshi. The event wasn't a pitch; we were selected by JMJ Entertainment Pvt. Ltd. on the basis of our credentials."

Throwing some light on the launch, Shaju Ignatius, Associate Producer, Aazaan said: "JMJ Entertainment has an association with Cineyug which goes back a long way. Aazaan was first showcased at the Cannes Film Festival, followed by IIFA in Toronto and now, we had the music launch in Mumbai. We plan to conduct a 12-city tour in India and worldwide, reaching out to the trade, consumers and media."

The set was designed by Kunal Madhiwala and the sound solutions were taken care of by SOUND.COM. The setup was enhanced using LED lights and flowers.