The DSC Jaipur Literary Festival, taking place from Jan. 20 to 24, is the largest literary festival in Asia-Pacific, and the most prestigious celebration of national and international literature to be held in India. It encompasses a range of readings, talks, debates, performances, children's workshops and interactive activities at the Diggi Palace in Jaipur. This year, the festival will focus on a variety of issues including burning topics such as the Arab Spring and Anna, Bhakti and Sufi traditions, Gandhi, Ambedkar vegetarianism, censorship, writing from conflict zones, theatre and other issues.

The DSC Jaipur Literature Festival, as always, is free for the general public to attend. An online registration for all visitors has been introduced to ensure better participant management at the venue. Registrations for DSC Jaipur Literature Festival 2012 are now open for delegates and the media.

Festival Producer, Sanjoy Roy said: "In keeping with our tradition of being an avant-garde festival, we are extremely pleased to reach out to our fans and participants online through KyaZoonga.com. We are overwhelmed to see the response we've received over the last several weeks and are projecting a sell-out crowd for JLF2012."

Neetu Bhatia, Co-Founder and CEO, KyaZoonga.com, said, "It is a privilege to be taking the Jaipur Literature Festival online for the very first time and we are excited by the tremendous response we have seen so far. Our mission of democratizing access to premier events in India and around the world continues with this path-breaking online registration process for a festival of this repute and scale. The festival has only grown in popularity and therefore, has seen record crowds this year. The presence of all luminaries in the world of literature and the ability for people to hear and see them live is an immense draw. The experience has been terrific. The technology in use is a state-of-the-art registration and validation technology. Every single person has been registered and this is allowing better crowd control. Everything is being tracked real-time, including the ability to prevent unauthorized people from availing certain facilities such as lunch and dinner."

Meanwhile, THOT media helped execute an event for Penguin Publishers at the Raj Palace in Jaipur. The design and conceptualistion was by CellDSGN. "We tried to build a world of Penguin, a floating, surreal space that references the history of Penguin, from its ingenious inception to where it has reached today. Creating imagery that recounts the Penguin story, 25 years in India, highlighting the strong ideas behind the house, namely accessibility to books for everyone, breaking new ground and publishing controversial and censored titles," said Vikram Jagdev, Director, THOT Media.

"We created floating curiosity cabinets, hatching in different places all across the venue. These cabinets were made out of vintage wooden drawers suspended from trees and contained all kinds of penguin titles and memorabilia celebrating different themes, genres and periods in Penguin's history. They were lit by fairy lights and along the curiosity cabinets, we used vintage book lamps ‘entre lineas'. Small hand folded antique books were turned into romantic and stylish lighting," said Jagdev.