This event was executed by Impresario Event Management, who have been associated with CREDAI in Kerala since its inception. They were responsible for booking the venue, planning the layout, managing the entire event, running the contests, crowd management, hiring sponsors, sending out press releases, and executing the social media campaigns for the event.
CREDAI, Kochi has been in the forefront of setting up organized real estate development in the city and have also made it a point to ensure fair and transparent practices in the segment. For this year's show, CREDAI coined the slogan ‘Emerging Kerala -Boundless Opportunities', which aimed to unveil to the prospective buyers the scope of realty investment in Kerala.
As many as 40 reputed builders and six financial institutions participated in the event, which housed 73 stalls. The builders and developers participating in the expo showcased a range of products including villas, apartments and commercial spaces. For the first time, CREDAI also put up a pavilion of their own, with a view to highlighting its presence and their varied initiatives to the general public.
Commenting on the event, Harish Babu, Managing Director, Impresario said: "As usual, this time too, the organizers have made it a point to showcase a diverse product range to suit every taste and budget. As it is the NRI season and a huge number of Non-Resident Keralites are back in their home town, the show was crowded for all the three days."Around 5,000 people attended the event.
"Kochi is a metro in the making and this is the best time to invest in realty, especially for NRIs as the rupee valuation has oscillated much to their advantage. Besides, as of now, Kerala has the best prices to offer when compared to other states in the country," observes Raveendran, Executive Director of CREDAI, Kochi Chapter.
The show was inaugurated by K. Babu, Minister for Fisheries, Port and Excise. The inaugural session was also attended by N. Venugopal, Chairman, GCDA; Benny Behanan, MLA, Hibi Eaden, MLA; Imtiaz Ahamed, National Head(Home Loans), ICICI; and Venkataraman Bhatt, Vice President, Regional Sales, Axis Bank; among others.
Apart from Axis Bank, which was the title sponsor of the property show, the other sponsors were State Bank of India, ICICI, State Bank of Travancore, Federal Bank, HDFC and LIC Housing Finance. The show was promoted through television and print media, and social media.