Caarvan is a moving carnival of brands on wheels where customized vans will be used as stalls, giving a mela feel to the event. Multi-experiential zones like 3D movie theatres, video gaming zones, beauty zones, shopping arenas. etc. will be created for higher engagement benefits. A separate team will be assigned to gain valuable market/consumer insights for common sharing among the participating brands.
With the intention of capturing the growing potential of the small town markets, Caarvan is a welcome opportunity for marketers across sectors like FMCG, durables, automobiles, telecom, etc. to garner better brand visibility. It offers scope for multi-brand participation to tap the necessary touch points. Caarvan is a two-day per location activity covering a whole of 100 locations, touching 400 villages and reaching over 40 lakh people.
The pre-event promotions will consist of three-day activations that will include visibility drives displaying posters, banners, etc., extending invites to key opinion leaders and the general public. Advertising on local cable channels, press meets and lucky draws will be conducted simultaneously to create the necessary buzz.
With Caarvan, Impact communications wishes to supply an appropriate forum for brand promotions and activations that will help marketers develop a better understanding of the market and stronger consumer connections.
Commenting on the initiative, Sanjay Kaul, CEO, Impact Communications said: "It is our constant endeavour to create newer avenues that enable marketers to reach out to this growing consumer class. Caaravan is a step in that direction and seeks to provide a cost effective and differentiated platform to enable marketers to tap the potential of these markets."