Hopping onto this emerging bandwagon in order to promote the latest Hollywood animation release, Happy Feet 2, a flash mob gathered at High Street Phoenix, Mumbai on Nov. 20 and unleashed the awesome twosome, Erik and Mumble, two of the animated characters in the movie, on unsuspecting mall-goers. Premiering for the first time in a mall in Mumbai, the flash mob activation was organized by High Street Phoenix and Warner Bros.
True to the concept, at around 4.45 PM, a group of youngsters began to groove to ‘Black or White' by Michael Jackson and within minutes, a crowd of onlookers gathered to cheer them on. The six-minute performance took place twice and saw Erik and Mumble also shaking a leg. As the dance drew to a close, kids and elders alike took the opportunity to have themselves photographed with the two characters.