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Fountainhead executes launch of Blue Star’s new VRF line
Tue 21 August 2012
Blue Star Ltd. launched their new line of packaged air-conditioning products, specifically their new VRF family of units, at an event on Aug. 14 at ITC Gardenia in Bangalore. This event was executed by Fountainhead Promotions & Events, who has a long-standing relationship with Blue Star.


The evening was specifically put together to give Blue Star's customers, comprising mainly architects, consultants, interior designers, and builders, a special insight into the features and advantages of Blue Star's new range of products. A special product display area was set up to facilitate the same, wherein the audience had the chance to see, touch and experience the products. The event was attended by about 150 people.


The evening saw a 50-minute presentation by P.V Rao, Executive VP-Central and Packaged Air-condition products, Blue Star. This was the highlight of the evening. The presentation was followed by the launch of the Blue Star inverter VRF engineering handbook by Satish Jamdar, MD, Blue Star. Commenting on the presentation, Apaar Bhandari, Head MIS, Fountainhead Events & Promotions said: "Breaking away from standard presentation formats, the keynote presentation was specially designed as an interactive video presentation."


The evening concluded with a performance by Nritarutya, one of Bangalore's renowned contemporary dance troupes, followed by cocktails and dinner.



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