Commenting on Forum Value Mall's association with Fox Star Studios India, S Raghunandan, CEO Retail, Forum Value Mall said, "Movies are a great entertainment resource and FVM‘s primary TA is family. We have been working with Fox Star Studios India for a year. In this year, we have promoted all Fox movies through branding and customized contests to engage customers and gratify them with movie tickets and merchandise."

As a part of the on-ground engagement program, the mall organised a contest called 'Fly Blue' for visitors wherein they had to come up with slogans and answer a few trivia questions about Rio. Beach balls were placed throughout the venue and the entire décor was in line with the movie theme.