Each team has been given a Ford Classic Titanium series with one tank full of fuel. These individuals, who have been chosen from various walks of life, have been paired with a cinematographer on their drive, who will capture their dream journey on video. The eight cars with 11 participants were flagged off from Delhi, Bangalore, Mumbai and Chennai.
Commenting about the campaign, Anurag Mehrotra, Vice President, Marketing, Ford India, said: "Ford Classic truly stands for the self-driven. With its class leading fuel economy, smart features and intuitive design, it is a brand that personifies individuals who have a passion and the conviction to realize them. With the ‘One Tank. 1500 kms. One Classic Story' we are giving the participants a platform to go further and realize their passions and dreams."
Participating in the drive are magician Sandeep Bali, photographer Priyanka Sachar, techie Abhishek Baxi, musicians Gaurav Vaz and Raghu Dixit, food enthusiast/chef Madhu Menon, cricket buffs Rahul Banker and Akash Jain, music/movie buffs Errol Marks and Jaey Gajera and artist Vinod Chandra.
Dixit and Vaz are driving from Bangalore to Pusad, Maharashtra, to meet and play music with the farmers who have shaped their lives through Rang De, a non-profit peer to peer microcredit lending platform. Menon has embarked on an expedition to explore the Muslim cuisine at Hyderabad, while Sachar is seeking to capture the emotions that will run high during the change of guards at the Wagah Border on Independence Day. Also participating in the drive to realize their dreams are Bali, Baxi, Marks and Gajera.
This drive will be captured by budding film makers/cinematographers who will accompany the participants on their pan-India journey to help capture and narrate the participant's classic story. The campaign will culminate with a contest offering the opportunity for the cinematographer of the most engaging and popular classic story to win a cash prize of Rs. 1 lakh.
This campaign takes Ford's Real People, Real Experiences communications strategy to a new level. The recently launched Ford Classic Titanium has nine new segment leading features and is known for its fuel-efficiency and driving comfort.