Fever Entertainment had a whole host of events already lined up, but these were essentially youth or adult-focused events. There was nothing with a kid-focus or a young family-focus. So, the groups decided to bring an international production show down to India, starting with Delhi. A spokesperson told EVENTFAQS that it seemed like the right thing to do because of the positive vibe surrounding Noddy.
In bringing the production show to India, Fever Entertainment has taken the cue from the ever rising popularity of Noddy books, merchandise and DVDs across India. The one and a half hours long international show is in English, with real life characters of Noddy and his friends performing live for kids and adults alike, and includes a great deal of interactivity for the audience.
Commenting on how this initiative came about, Harshad Jain, Business Head - Radio and Entertainment, HT Media said: "We at Fever Entertainment have always presented the finest entertainment options to our audiences, be it the consumer or our partners. We have always believed in doing things differently and ‘Noddy in Toyland' is a complete innovation in its genre. The popularity Noddy as a character owns, he is loved by old and young alike. He has been a part of growing up for most of us. Also, I would like to add that India, at present, has limited options when it comes to family entertainment and bringing a concept like this to Delhi, we are aiming to provide a platform where families can be a part of a world class experience."
There are a lot of logistical considerations in the execution of this event since the whole cast, as well as the sets and equipment, will be brought down from the UK.
Although the production is primarily being marketed as a Hindustan Times Group initiative, there are a few partners and sponsors on board. The title sponsor is still being negotiated with different parties. Washington Apples has come on board, as has Delhi Tourism. Fever Entertainment is also holding talks with an educational institution, while various kids' channels are also supporting the show. The entire industry is being very supportive, a spokesperson told EVENTFAQS.
Fever Entertainment has been in talks to bring Noddy to India for a while now. There are plans to take the show to Mumbai, Bangalore and Chennai later in the year, though the dates haven't been finalized yet.