The meet is a yearly phenomenon which beckons dealers throughout different cities for award distribution and appreciation. The event was managed by Executive Events, who were behind the execution last year as well. They were responsible for all aspects of event implementation, right from the setup, AVs and entertainment acts to the production necessities.

Speaking on the how they bagged the event, Raju Kannampuzha, Managing Director, Executive Events said: "We received the mandate to manage this event because our technical and creative inputs were preferred over other agencies, along with our previous successful experience with the show. We're proud to manage the event for the second time, as we had done it successfully and effectively in the past."

This meet also featured the product launch of two luxury mattresses - the Double Decker and Vivah. The entertainment acts saw professional performers gyrating to Bollywood music, along with puppet shows, karaoke sessions, an exclusive DJ set, cinematic dance performances, and fashion shows. Between 700 and 1,000 people attended the event in each city.