MonaVie appointed Eventsource to execute this event on the basis of a multi-agency pitch. Commenting on their appointment, Zubair Mohammed, Senior Operations Manager, Eventsource said: "We got the project based on our concept, which included an extravagant stage set-up which was the most eye-catching part of the entire event. The event was completely executed and handled by our in-house team. Apart from the set up, we also took care of the entertainment section which included a Bhangra performance, a laser show, and other dance performances." Since the event was attended by guests from all over the country, Eventsource had to bear in mind the cultural requirements of the different places.
This launch event was targeted at MonaVie's network partners and was attended by around 6,000 partners. In addition to these, the event was attended by the top management of the company, along with a special guest for the ceremony - Paul Zane Pilzer, World renowned Economist and Economic Advisor for 2 former US Presidents. The launch event also saw many distributors being rewarded for their extensive work.
Commenting on the event, Shariff Imdadulla, Branch Manager, MonaVie said: "MonaVie is one of the fastest growing companies in the world and the official launch of MonaVie in India has provided a perfect platform for MonaVie distributors to achieve greater heights in their business. This event has increased the confidence of the MonaVie distributors that this opportunity can change their lives and provide them with health, wealth and happiness."