The occasion also saw the announcement of the 20 drivers for this season. The event was attended by around 100 people, consisting of Press invitees and Volkswagen delegates.

The Volkswagen Polo R Cup made its debut in 2010 and has since been a very successful series for Indian racing. This is the third edition of the VW Polo R Cup. This event serves as a stepping stone for young, talented Indians into the world of professional motor racing. Volkswagen Motorsport India and JK tyres Racing conducted driver selection camps across India beginning in April, with the Coimbatore racing track seeing the selection of the 20 drivers for the 2012 season.

The car was unveiled to the audience by Dr. John Chacko, Volkswagen Group Chief Representative India, President and Managing Director, Volkswagen India Pvt. Ltd., with Prithviraj Siddapa, Head of Volkswagen Motorsport India. The launch sequence was dramatized using racetrack lights and the sound of an engine revving up, followed by the rotation of the semi-circular backdrop to reveal the car.

The day after the press conference saw members of the media participating in a test drive session at the Buddh International Circuit in Greater Noida. This session was attended by 50 people. Encompass was responsible for the logistics of the event and the branding at the venue.

Commenting on the event, Sneha Kalbag, Sr. Manager - Client Servicing, Encompass said: "This is the second year in a row that Encompass has executed the media launch for the VW Polo R Cup. The challenge every year is to provide services and execute the event as per international standards of execution."