The event was executed by Encompass. Encompass shares a close and long-term relationship with Asian Paints and has been managing this conference for 11 years. They were responsible for conceptualizing the event, designing the collaterals, artist management and final execution of the event.
This conference is organized to analyze past performance, plan for the future and celebrate individual and team success. This year, the conference focused on sustaining and widening their leadership position.
As a lead up to the event, interactions were created on the company's internal web platforms, where people were asked to submit their challenge stories and were encouraged to play quizzes, games, etc. that were aligned with the theme of the conference. Scores were tabulated for region-wise teams as well as individually, based on which rewards were handed out over the course of the conference.
The event was planned bearing in mind the mandate to make it a never-before experience for the audience, and driving the brand communication in a manner which was lucid enough to absorb, while being engaging enough to be imbibed and practiced.
Upon their arrival in Goa, the guests were taken around for a ‘Goa Quest', which was like a task-led engagement, wherein the teams had to perform tasks together. Over the next two days was the conference, which opened in a unique fashion. The teams made their way into the ballroom, screaming, in an effort to break vocal barriers through the ‘Decibel Challenge Meter'. The venue itself was set up according to a sports theme and the conference was declared open by Asian Paints's MD & CEO, who lit up the cauldron, Olympic style. Following this were leadership and region presentations, interspersed with inspirational AV content and championship games which aimed to drive home the message of team spirit and also kept alive the ethos of healthy competition.
The final night was a time to celebrate the success of the performers and acknowledge the contributions of the few who have been associated with the company for substantial years.
Commenting on the event, Saurabh Lall, Senior Manager - Client Services, Encompass said: "Encompass is proud to have successfully executed the 11th consecutive edition of Asian Paint's Annual Sales Conference this year at Grand Hyatt, Goa. The event, held over a span of 10 days catering to 1500 people pan India, was a grand success. We handled the event right from conceptualization to execution, creating never before experiences and bringing alive the core communication in the most apt manner. The audience was left spellbound right from the pre-event engagement to the on-site experiences; be it exploring the destination, enhanced comradeship through team games, or setting the context for brand communication through inspiring audio-visual content, we were right at the heart of the objective. The icing on the cake was the generous appreciation from the clients which stood testimony to the success of the overall event. We here at Encompass are proud to be associated with this project and we look forward to raising the bar further next year."