Speaking on the occasion, Sanjay Kailash, Executive Vice President, ESPN Software India said: "Our Event Management Group has firmly established itself across the Asia Pacific with world class products designed to engage and entertain sports fans. It offers an exciting business opportunity in the Indian market as well. We can bring our deep international experience into play; create tailor-made events and offer interesting and innovative marketing solutions using multiple platforms of ESPN Star Sports. I am sure corporates will see lot of value in what EMG has to offer."

EMG manages and promotes premier sporting events around Asia. EMG specialises in creating, managing, promoting, consulting, producing and syndicating leading sporting events such as the KIA X Games Asia, KL World 5s and Guinness 9-Ball Tour. With over 1,000 events in 11 countries, all events organised by EMG enjoy a regional broadcast across Asia through the ESPN and Star Sports channels.

The EMG is also managing the School Quiz 2012, where it has roped in HDFC Life as the title sponsor. While the on-ground initiatives around the HDFC Life School Quiz 2012 have already begun, the on-air telecast of the quiz will begin on June 1.