The objective behind the conference was to motivate women and children who are dropouts to study further and educate themselves. Collective Heads not only managed the event but also took care of the NGO tie up with Pratham, an NGO that deals with the education of street children and school dropouts. Jiaa Manek, who plays the lead protagonist Gopi in the serial, interacted with the kids of the NGO and showed her support by contributing towards the education of 100 children in each city.
Commenting on the execution of the conference, Suchita Pillai, Manager-Client Servicing, Collective Heads said: "A backdrop was set up and promos of the serial were broadcasted. The Mayor of Lucknow and Deputy Mayor of Ahmedabad graced the event by supporting Gopi, the protagonist of the serial. Jiaa Manek, as Gopi, mde a speech about how important it is be educated, motivating them to study further. We have been associated with Star Plus from the time of our evolution."