The inaugural performance of the Purple Fest will be held on April 26 and will feature the Family Cheese. The Family Cheese is a blues, rock and progressive rock band made up of three individuals - Apurv Isaac, Homi Rustumji and Yohan Marshall. The band was also the winner of Chennai Live's ‘BandHunt' competition last year.
Commenting on the property, Rohan Sen, RJ from Chennai Live, said: "The idea for Purple Fest came as a natural extension of our on-air segments - Indian Music Hour and Out of the Box - both of which were conceptualized in order to promote independent music and artists from India. Chennai itself has a vibrant community of talented musicians who are just looking for a space to play. We are just acting as the medium and giving them multiple platforms."
"As a radio station, we have always been promoting independent musicians, be it on-air or otherwise. And that is why, unlike a regular commercial station, we play contemporary independent music during specific shows and have complete non-commercial unplugged shows on a weekly basis. The Purple Fest is just another step towards the same cause," said Chennai Live COO, Prem Kumar.