The launch started with a press conference for media interaction, where Fakhri greeted the guests. This was followed by the inauguration of the multi-lane bowling alley. In attendance were Ajay Bijli, CMD, PVR Group, and Jaishankar, CMD Brigade Group. A friendly match took place between Fakhri, Jaishankar and Bijli, along with Manish Paul, the host for the evening. Joining them were cricketers Irfan Pathan, Amit Mishra, Sreesanth and Varun Aaron, who added to the glamour quotient. Later, the evening proceeded towards a special party that was organized to celebrate the occasion. Guests mingled and interacted over exquisite delicacies and spirits.

Commenting on the initiative, Arjun Chopra, Managing Director, Right Stuff Events said: "The mandate given to us was to execute a flawless event and, at the same time deliver the best, both in terms of quality and entertainment. We, along with Total Recall, kept it simple yet elegant, making it a glittering affair."

Cherish Tota, Director, Total Recall added: "As a joint venture, Right Stuff Events and Total Recall managed the entire show. Stage, light and sound setup, along with branding requisites, were handled by us. With the aim of creating a fun atmosphere for all, we provided the guests with the best there is."

Right Stuff Events has a long history with Total Recall, with the latter partnering many such events conducted in the south. Functioning as a boutique agency, Right Stuff Events has tied up with agencies across cities for better deliverance and performance. According to Chopra, "As a boutique agency, we are poised to function with partners to reduce overheads and deliver quality events."