The show was created focusing on the central theme of Nature. Birla Cellulose, a division of Aditya Birla Group, has been producing fibre since it began its operations in 1954. To showcase these cellulosic fibres, EO2 Entertainment Network organized the fashion show with an aim to captivate the audience and offer the exceptional collection to the affluent and exclusive audience who were present at the event. Top Turkish and international models adorned Manish's collection on the ramp.
Speaking on the event, Malhotra said: "My designs have always had a distinct touch of Indian tradition and culture, and are inspired by the beauty and the essence of a woman. This was the first time I showcased my designs to the Turkish audience. I really looked forward to it."
Commenting on their role as the official event designer and manager, Vandana Agrawal, Director, EO2 Entertainment Network said: "This is the second time we are doing this show for Birla, the first time being in November last year in Jakarta with Rajesh Pratap Singh. I was excited to see what Manish brought to the table this time in Turkey."