Commenting on winning the account, Prabha Prabhu, CEO, BMB India, said: "We pitched for one, but won two brands of Hamilton Houseware P. Ltd., Milton and Treo. Milton was one of our clients earlier. We used to handle this account in the late 90s. In June, when I had the creative team in place with Raj Nair as my Creative Head, I decided to contact our old client Hamilton. We made a strategy and creative presentation for the brand Treo Glassware. The work was truly BMB quality - very edgy. And hence it was no surprise to me that we won not just Treo Glassware but also the Milton Thermoware brand. Work for the two brands starts immediately since both the brands become very active during the festive season. I am glad to be associated with Milton once again."
Incepted in 1972, Milton keeps launching innovative new products that help solve people's day to day problems; whether it is the crisp casserole or the electric tiffin. The other brand Treo is a collection of glassware from across the world.
BMB India is the advertising unit of Madison World, a diversified communication group with 22 units across nine specialized functions.