Arindam Chaudhuri launches two business and marketing books in London
by EVENTFAQS Bureau | Marketing | December 23, 2011 | News
The Marriot in Grosvenor Square, London, on Dec. 12 witnessed the crowning of the ‘Indian PowerBrands - The Global Superpower Edition', a coffee table book that features 81 of India's biggest and most successful brands, and the launch of ‘CULT', a book on leadership and marketing strategies by authors Professor Arindam Chaudhuri and Professor A. Sandeep. This event was executed by Planman Marcom along with Eclipse, a UK-based event agency.
Attendees at the event were top corporate personalities, business tycoons, leaders, icons, academicians, media giants, sports and film stars from India and the UK. More than 700 people were engaged through this event.
Speaking about the launch, Abhimanyu Ghosh, Executive Editor and CEO, Powerbrands, Planman Marcom said: "London was chosen as an ideal destination for the launch as it is considered to be a place of epic importance from a business point of view. The books will be globally distributed from Jan. 15, 2012, and we are promoting the same through PR, print and digital media."
The evening began with a special message from British Prime Minister David Cameron, read by MP Caroline Nokes, followed by a keynote address by British Indian MP Priti Patel. The book, 'CULT: The Ultimate CEO Guide to calling the shots without getting shot' was unveiled by Guy Kawasaki, former Chief Evangelist at Apple Inc., post which a gala dinner was organised.
Other attendees at the event were Sir Robert Worcester, Founder of Market and Opinion Research International Ltd.; Subroto Roy Sahara, Chairman of Sahara India Pariwar; Lord Bilimoria, Chairman of Cobra Beer; British economist Lord Meghnad Desai; Lord Swraj Paul; Canadian Politician Dr. Ruby Dhalla; Dr. Rami Ranger; Siddharth Mallya; Dr. Raghupati Singhania, Vice Chairman and MD, JK Tyre and Industries Ltd.; Ace F1 Racer Karun Chandhok; Anirudh Dhoot, Director, Videocon Industries Ltd.; Actor-Director Farhan Akhtar; Shreyas Joshi, President, Park Avenue; Raman Roy, Chairman and Managing Director, Quattro BPO Solutions; Ace Photographer Atul Kasbekar; Vandana Luthra, Founder of VLCC; Gurnam Arora, Joint MD, Kohinoor Specialty Foods; Mehul Choksi, Chairman and Managing Director, Gitanjali Group; Subas Allirajah, Chairman, Lycamobile; and Milind Kangle, CEO, Lycamobile; among others.
The event was managed by Chaudhuri’s internal PR agency Planman Marcom, along with Eclipse, a UK based event agency.