Campaigns for top global brands such as Olay, Oreo, Tiger, Dove, Nivea, Nescafe, SK II, Singapore Tourism Board and Gillette have entered the fray to win APPIES gold medals on July 26 and 27 at the National University of Singapore Society. Out of the 100 marketing campaigns showcased and presented live before the judges and audience, only ten will win top honours.
Top regional marketers representing a broad spectrum of diverse industries across Asia Pacific such as FMCG, healthcare, financial services and automotive have come on board the advisory and judging panels. They include top-tier professionals from Procter & Gamble, Unilever, Google, McDonald's, Nokia, Philips, Johnson & Johnson, Singapore Tourism Board, Mastercard Worldwide, Citibank, Tata Communications and BMW Group. The chief judge is Leanne Cutts, VP Marketing at Kraft Foods Asia Pacific.
Apart from the campaign presentations, attendees can also participate in special events such as panel discussions, keynote sessions and exclusive talks by industry experts like Christiaan Ter Steege, Director (Digital Integration) - Integrated Marketing & Communications, Philips Asia Pacific; Jon Wright, Head of Analytics & Insight at MEC Asia Pacific; and Emily van den Berg, Principal, R3; among others.
Organised by the Institute of Advertising Singapore, APPIES 2012 is supported by SingTel, the Advertising Club Bombay, MEC, Asia Pacific Breweries and Singapore Press Holdings.