Speaking about the launch, Vivek Krishnani, Head-Distribution, Marketing and Syndication, Fox Star Studios said: "This movie is a musical romantic film and Taj Khema was a perfect location for the launch as it had a backdrop of the Taj Mahal, which is a symbol of love. We will be thinking of a lot of consumer engagement activities, however right now, it is too early to talk about it."

Present at the event was music maestro AR Rahman, along with lead actors Prateik Babbar and Amy Jackson; lead singers Naresh Iyer, Madhushree Bhattacharya, Leon D'souza, Jaspreet Jasz; director Gautam Menon; Vijay Singh, COO, Fox Star Studios; Vivek Krishnani, Head -Distribution, Marketing and Syndication, Fox Star Studios; amongst a 75-member media contingent. A short introduction of the film was made, which was followed by short speeches by AR Rahman, Prateik Babbar and Amy Jackson. After the launch, AR Rahman, the lead actors and photographers were taken to the Taj Mahal for a photo opportunity.

Commenting on their association with Fox Star Studios, Sameer Trimbakkar, Managing Director, TSA Promotions and Events said: "We share a long association with Fox Star Studios and this is our sixth film activation assignment with them. We are now working on activation plans for their forthcoming films."