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'One thing is for sure, Indian and international standards are converging" Taking Indian experiences abroad is a tremendous responsibility as we are, in a sense, ambassadors of Indian culture.
"I think there is going to be an increase in the role of investing in experiential marketing" What we'll do is find the right medium to deliver the right things to the right people.
"BTL is crucial because it allows us to tailor our messaging" We adopted both ATL and BTL approach to give a 360 degree angle to the campaign.
Vh1 reaches out to today’s opinion leaders Apart from engaging with our audience at touch points, we create and associate with international music concerts and festivals.
“We create tailor-made events & offer innovative marketing solutions” Our approach has been to create on-ground sporting events / brand activations and integrate them with our TV networks.
“Clients are beginning to recognize the value of a partnership model” The job of marketing managers has become more difficult as they grapple with a fragmented audience and media choices.
“Luxury is all about the experience” It is important to target our consumers in a very personalized way and give them the Aston Martin luxury experience.
“We are not in the market to build valuation but for value creation” As an online brand, it is important for us to focus our marketing energies in that space.
“Radio City Connect ensures the brand message reaches the audience” Radio City has always been setting benchmarks in innovation in the radio space.
“The theme of the PALM 2012 is ‘Become Better’” This year, PALM will feature a new segment and other new developments.
“The main objective of the campaign is to link the show organizers” The 100-A Head campaign is to propel the positioning of Thailand as a gateway to the ASEAN exhibition platform.
“There are no real tools, in the true sense, for rural communication” Lack of structured tools is an issue that is faced by all experiential marketing organizations.
"We intend to make our existing IPs bigger, year on year" Radio has huge local connect and it’s very important for any radio brand to build engagement with its listeners.
“Ford’s social media approach is about Real People, Real Experiences” When real people are saying things they believe in, it comes across as being very credible and that’s the key.
“It's important that your consumer should be able to experience you” On-ground promotions, activities, events, etc. are a great way of letting others experience your product first hand.
“The challenge is to put in effort in building experiential marketing” Experiential marketing allows customers to engage and interact with brands, products and services in sensory ways.
“This is the IRFW's first year and already it has become a grand success” Nobody has entered this niche market in India, which has a huge coastline and huge demand for these kinds of fashion.
“Customers benefiting from day to day shopping are our first success” PAYBACK works with the leaders in their category so that the best rewarding opportunities can be offered to customers.
“As a marketer for PIX, I see great value in BTL activations” BTL is voluntary engagement unlike many other mediums.
“We associate with music as it has a strong connect with the brand” ‘Ray Ban Never Hide Sounds’ provides a great opportunity to connect with the youth of today.
“In three years, we have achieved much more than we had targeted” Sailing attracts people who display qualities of leadership, dynamism, team work and a competitive spirit.
“The BTL space will grow along with marketing on the whole” The Karnataka Golf Festival is a good platform to interact with customers, gain feedback and educate prospective customers.
“The new corporate identity is simple, authentic, and memorable” Beam will use a new logo upon the separation of Fortune Brands’ businesses, scheduled for the fourth quarter of 2011.
"BIG Green Ganesha is a synonym for environment friendly celebrations" BIG Green Ganesha offers brands an opportunity to get their message across in an otherwise cluttered festival season.
“Lokmat Connect is one of the biggest integrators of media in India” What we create has to be recognized by our reader or target audience as something he or she connects with.
"Our emphasis will be on innovation in usage of space and ideation for our events" We are distinctive in our offering in terms of space and the sheer number and quality of footfalls that patronize our centre.
"The outbound MICE industry is driven by economic growth" Our MICE performance has shown a strong and impressive year-over-year growth resulting in our position of market leader.
“The success of an intellectual property can never be guaranteed” An intellectual property requires large seed capital investment and it could take a long time to recover the returns.
"The focus in 2011 will be to attract MICE to the state of Victoria" Many large corporations are looking at Melbourne and Victoria overall as destinations for MICE activities.
"IPL and World Cup are when big corporate conventions have happened in SA" South African Tourism kicked off their 2011 promotional efforts with a roadshow across Mumbai, Ahmedabad and Delhi.
"We have planned a number of events to increase our brand presence" Our main target audiences are people who would like to buy branded products from the convenience of their homes.
"PTC Punjabi Music Awards are the biggest event we conduct in a year" Till 2010, there used to be 26 categories in total, the same have been increased to 28 now.
“Our marketing budget for BTL activities ranges from 8 - 9 crores” Experiential marketing allows us to provide a more personalised and unique experience to our customers.
"Almost 60 per cent of spends are directed towards in-store marketing efforts" Mohit Khattar charts the way for marketing Godrej Nature's basket, and touches upon their on-ground initiatives.
'Experiential marketing plays a very pivotal role in the luxury segment' In conversation with Jagadeesh Krishnamurthy and Shweta Ramsay, Vishant Dahake, General Manager - Marketing, Gitanjali Lifestyle, shares the Group's thoughts ...
'The age profile of a scotch drinker has gone down drastically over the years' Malay Dikshit traces the evolution of the brand and the marketing strategies employed for Vat 69.
'In Indian exhibition industry, venue creation holds the key to future growth.' Sumit Gandhi is Promoter and the Executive Director of Asian Business Exhibition & Conferences Ltd.
'An activity which alters my thought process is a WOW in my mind' Pradeep Pandey is Director, Branding and Communication at AEGON Religare Life Insurance Company Limited since June, 2007.
‘A promotion idea has to come from the core of the brand’ Lloyd Mathias, President and CMO, Tata Teleservices; Jury Chairman, WOW Awards 2010
"TI Cycles has consciously moved from selling 'Cycles' to selling 'Cycling'" Over the years, TI Cycles has consciously moved from selling 'Cycles' to selling 'Cycling'. This in turn has resulted in more investments in on-ground ...
"Designing is not merely drawing a few lines on paper but planning and executing it well." Neelabh Kapoor heads the Special Projects Creative department in Wizcraft, one of the most reputed global events and entertainment companies.
"We give a bigger bang for the buck but the client is still wedded to traditional communication." Roshan Abbas has been associated with the media and communications industry spanning TV, Radio and Events since 1995.
"Events are not events anymore, they are a serious business. " Devraj Sanyal is the COO of Percept D'Mark, one of India's largest Experiential Marketing conglomerates.

Market Pulse

“One thing is for sure, Indian and international standards are converging”

Karan Soorma, Vice President, Cineyug Group of Companies

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